Recent Posts at Other Sites
Jonathan Cloud December 29th, 2008
Additional Tax Benefits For Clean Energy in 2009?
(December 26th, 2008, also posted at Sustainablebusinessincubator.com)
[Scroll down for latest entries] "An unexamined life is not worth living." (Socrates) |
UN Environment Award, |
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This is my personal web site, workspace, and web log. It is where I present myself professionally, as a speaker, a mentor, and a business advisor. In addition, it serves as a place for things that do not have a home elsewhere. Principally, at this point, this includes my work on "the Human Project," a multidisciplinary inquiry into the continuing evolution of our species. This is the underlying theme of all of my interests: given the reality of history, what is our direction as humans, as the most "advanced" expression of the force of life in our corner of the universe?
My principal everyday focus is on creating the Sustainable Business Incubator as "Entrepreneur in Residence" at Fairleigh Dickinson University's Institute for Sustainable Enterprise. I am also available to speak on a number of topics to groups of any size; my presentations are informative, interactive, and entertaining - and they make the point that we face both an overwhelming challenge, and an overwhelming opportunity, to transform our world.
My work is spread over several dozen web sites, personal, political, and professional. Some of these are listed below, with brief descriptions. Once this listing is more or less complete, it will give a good overview of my interests, preoccupations, and dilemmas.
The photos above include my grandfather Herman Bernstein, my mother Hilda Cloud, my sister Joyce Abell, my daughter Ilana, and my wife Victoria Zelin-Cloud. For more of my posted photos, click here.
Jonathan Cloud December 29th, 2008
Additional Tax Benefits For Clean Energy in 2009?
(December 26th, 2008, also posted at Sustainablebusinessincubator.com)
Jonathan Cloud November 13th, 2008
If we think about the challenges facing the new Obama Administration, at the top of the list has to be prioritizing the actions that are desperately needed, in so many different areas, and integrating them into a coherent strategy that will put the country back on track, that will get the economy going again, and will once again inspire both sacrifice and greatness.
Should the administration move first on health care, or on the environment, or on housing, or on the economy? Clearly the answer is that it has to do all of these. The question most often asked in the media, though, is how to pay for it.
Jonathan Cloud November 3rd, 2008
I’ve just returned from a five-day workshop in Hohenwald, TN, a remarkable and inspiring event that sought to provide both an introduction to “financial permaculture” and the launch of several new enterprises – including a green incubator – in rural Lewis County (population <15,000).
Jonathan Cloud October 12th, 2008
There’s not much good news in the slow-motion global market crash we’ve witnessed over the past couple of weeks, but what is positive is the growing recognition that what matters is not the mostly fictitious Wall Street economy of credit default swaps and mortgage-backed securities but the “real” economy and the disastrous consequences of deregulation for the folks on Main Street. The fact is, as NYU economist Nouriel Roubini has pointed out, ordinary people have pretty much run out of money, stopped buying cars and homes, watched their retirement savings get cut in half, and begun to pull whatever they have left out of the stock market. We are witnessing a worldwide panic that will not be halted by Wall Street bailouts or technical manipulations of the money supply; we need fundamental reform of the economic system, and a reinvestment in infrastructure, jobs, and sustainable energy and other technologies.
Jonathan Cloud October 1st, 2008
We are currently living through the worst financial crisis since the great depression. This is a result not so much of a failure on Wall Street as a failure on Main Street in terms of the subprime mortgage mess. Mortgage brokers, many of them very local businesses, wrote no-doc loans for eager buyers and placed them with banks and finance companies, who in turn re-sold them to other lenders and institutional investors in “bundles,” which these lenders resold to private investors in the form of fractional securities.
Jonathan Cloud August 31st, 2008
Weaving together the state’s policies on energy, the environment, land use, and the economy, especially in the context of the state’s ongoing budget problems, is no easy task.
Over the past several weeks I have attended a half-dozen conferences on these topics, including sessions on the Energy Master Plan, the New Jersey Utilities Association Conference (where I moderated a panel), and PlanSmart NJ’s spring conference, as well as hosting my own event at Fairleigh Dickinson University on “growing the next generation of green ventures.” I’m left with the sense that we need a new dialogue, that connects the dots and provides an effective pathway to sustainability.
Jonathan Cloud December 10th, 2007
The world today is facing an unprecedented set of crises.
The most recent to burst upon public awareness is that of global warming, and it is indeed a matter of urgency and of critical importance. We have, according to the latest scientific estimates, only seven years in which to level off our greenhouse gas emissions – and then begin to reduce them sharply – if we are to avoid catastrophic climate change. This alone requires a massive transformation of our infrastructure, our economy, our energy use, our way of life, our society.
But the climate crisis is not occurring in isolation, as if it were an asteroid hurtling toward the earth. It is a consequence of many other factors: resource extraction and fossil fuel use, industrialization and massive population growth, scientific and technological immaturity, and the willful perpetuation of ignorance and superstition. It is not separable from the many other crises that we see occurring on the planet, from the growing disparity between rich and poor, the violence and conflict that afflict many parts of the world, the fear and oppression visited upon our own people as well as upon our so-called adversaries. To solve the climate problem, we will need to address some other difficult issues as well, including the demands of other nations to reach our level of economic development and their willingness to imitate us in the unlimited pollution of our environment.
Jonathan Cloud December 1st, 2007
It seems a strange thing to say, but we no longer live in “normal” times. By “normal” I do not of course mean “idyllic”; anyone who has any understanding of history knows that humans have been at war with each other, and with a large number of other species, pretty much since we emerged on the earth. But it is only around the middle of the last century that we discovered how to annihilate ourselves, and along with such annihilation destroy much of the rest of life on the planet. Remarkably, given our history, we have so far not chosen to do so; and most of us still regard it as a miracle that we did not blow ourselves up during the era of MAD (“mutual assured destruction”).
Of course, it could still happen. There are still enough nuclear weapons scattered around the U.S. and the former Soviet Union, not to mention China, India, Pakistan, Europe, Israel, North Korea, and perhaps a few other countries to destroy the planet a dozen times over, and it would only take a rather trivial accident (like a plane crash, or a major oil spill, perhaps) to trigger a completely unanticipated and uncontrollable launching of these aging weapons of mass destruction. But at least we understand the threat, and have learned to cope with it, and have put in place some hopefully effective fail-safe mechanisms to prevent it. It requires eternal vigilance, but not by all of us, and as long as no one makes a mistake or goes haywire we can get on with the business of life, having babies, quarreling with our neighbors, making a living.
Jonathan Cloud October 14th, 2007
What a Way to Go is the strongest statement yet of the multiple crises that are facing us as a planet and as a species today. It differs from the other major documentaries we’ve seen recently – Al Gore’s An Inconvenient Truth, and Leonardo DiCaprio’s The 11th Hour, in several important ways – both in scope and in emotional impact. For anyone concerned with the fate of America and the world, this is a must-see film. But you won’t find it in theaters. Buy, beg, borrow, or steal a copy, or see if your local environmental or peace group has a scheduled showing. And then steel yourself for something as disturbing as you have ever seen before.
What this movie is mostly about, not to put too fine a point on it, is the impending ecological suicide of our species; and the only question is whether we will just take some or all of the other living beings on the planet with us. As Daniel Quinn (author of Ishmael) states at one point, imagine that we live in a tall brick apartment building, and every day we go down in the elevator and remove 200 bricks from the bottom floor in order, so we say, to build the structure higher. This is what we are doing currently. Scientists estimate that we are destroying two hundred species every day, by destroying their habitats, changing their micro-climates, poisoning their food supplies.
The movie deals with four broad and interrelated topics: the end of oil, climate change, overpopulation, and mass extinction.
Of these, the least plausible for me has always been the argument about “peak oil.” Not that there’s any dispute about the numbers. The discovery of new oil reserves reached its highest level in the 1960s, and has been steadily declining at roughly the same rate that our consumption has been steadily rising, so that we now consume 3 barrels of oil for every new barrel that is discovered. The end is clearly in sight. What makes it questionable, however, is the conclusion that with the rising cost of oil our entire modern civilization, built as it is around the use of fossil fuels, will collapse. This seems to me implausible for several reasons: first, because we will tap other sources as oil becomes more expensive; second, because other forms of fossil fuel (such as coal) remain abundant; and third, because the end of oil does not mean the end of cheap energy.
Moreover, as oil becomes more expensive we will most likely begin to reposition it for “higher” uses (plastics, mostly) where its higher cost is not as much of a deterrent, and merely shift to burning other and cheaper resources – if we do not indeed begin to wean ourselves off our fossil reserves altogether. This seems to me the one area where a “technological fix” remains possible.
But the same cannot be said so easily for climate change, overpopulation, or the demonstrably irreversible process of mass extinction. It is possible that we have already set in motion climatic changes that will create an unstoppable positive feedback loop, leading to a catastrophic failure of the world’s ecosystems no matter what we do. It is probable that we cannot stop or reverse these climatic changes before they begin to impact us severely, by changing weather patterns, sea levels, and species habitats. And it is certain that if we do not change course sufficiently, either through ignorance or greed, we will overshoot and cause a massive global ecosystem collapse – on the scale of what is still an unmentionable threat, an accidental or deliberate nuclear winter. These problems cannot be resolved by any of our current technologies.
The truly overwhelming nature of this is, moreover, borne into us by the way it is presented. The story of how we got here is told through author, director, and editor Tim Bennett’s quintessentially American life story, from growing up in the hardworking and god-fearing mid-West, to trying to fit into a regular job and develop a conventional suburban life, to awakening into this unique moment in history and realizing just how fragile, how endangered, and how oblivious it all is. What is even better, Bennett does not show us an endless series of hurricane-ravaged resort areas, or images of the earth from space – images which have long since ceased to have the emotional impact they once had – but rather a series of scenes from old movies, mostly black and white, that show earlier and often more hopeful periods of American life, along with some strikingly prescient moments of foreboding.
For trailers and other reviews of the movie, visit http://www.whatawaytogomovie.com/trailers-and-reviews/. The movie site also has links and resources, a book list, and some blogs, though nothing that speaks as powerfully as the movie itself. Watch it. Your life and your work will never be the same.
(Crossposted at http://sustainablebusinessincubator.com/?p=51.)
Jonathan Cloud September 22nd, 2007
One of the challenges we face is just conceiving of the nature and scale of the change required to make the world a sustainable habitat for human beings. We know that our present reality is literally unsustainable, and is already beginning to show signs of critical deterioration through the effects of our industrial and post-industrial economic activity.
Scientists have reported that a record amount of Arctic sea ice melted this summer (2007). According to the UK Daily Mail, “The ice cap shrank by 386,100 square miles – an area four times as large as the UK – from the previous low in 2005.”
…”It’s the biggest drop from a previous record that we’ve ever had and it’s really quite astounding,” said Walt Meier, from the U.S. National Snow and Ice Data Centre.
Our entire way of living, our society and our economy, are about to undergo a radical change. The question is, how will we adjust to the already unavoidable consequences of climate change? And what steps will we take to prevent further global warming?
Our housing needs to change – and indeed our entire concept of community life may also change as a consequence. Our transportation needs to change. We can no longer keep building roads for fossil-fuel burning vehicles; while we can certainly switch over to electric vehicles, we have to look further at how we are generating that electric power, and whether indeed our whole aging infrastructure of highways and bridges – built originally to allow the military to move swiftly across the country to counter a Communist invasion – is really worth renwing and expanding to create more congestion and sprawl.
The question is, are we going to need to build entire communities that are little islands of cool, green, health – and eject their heat and waste into an even more degraded and overheated global environment? What are the alternative visions of the future that genuinely take into account the realities of our stratified, belligerent, and economically self-aggrandizing societies?